Today, we will discuss California’s water conservation plans and the revolutionary innovative initiatives being launched. Let’s get started!
- The California Water Resilience Initiative is a private sector effort aligned with Governor Newsom’s 2022 Water Supply Strategy to accelerate coordinated action for a water-resilient future in California.
- The initiative was organized by the World Environment Center, CEO Water Mandate, the Water Resilience Coalition (WRC), and the Pacific Institute, with support from Ecolab.
- The California Water Resilience Forum brought together industry and state leaders to discuss water challenges, share case studies, and explore strategies to address the state’s water issues.
- Private sector leaders, including companies like Starbucks, General Mills, Marriott, and Walmart, are partnering with non-profit organizations to address water scarcity and climate change impacts on water supply.
- Ecolab, a key supporter, is committed to advancing water resilience and emphasized the importance of public-private partnerships to conserve and replenish water resources, as highlighted in their Watermark™ Study 2023, which found consumers looking to businesses for water stewardship leadership. The coalition will reconvene to develop a roadmap for greater water resilience.
To learn more about California’s water conservation plan, read more.
